Targeted Marketing 
Targeted Communication by the very definition is delivering a specific message to a very specific audience, so we need to understand ther main difference between the way most companies get their message out there and targeted communication before we can get started.
Most sales and marketing material is jam packed with far too much information, generic information that is not relevant to most. People don't have the time or the inclination today to read through information that is not of interest in search of something that may be relevant. The result a large majority of the sales and marketing material is not effective and a waste of money.
The fact is, we are more likely to open a letter addressed to us specifically and especially if our details are accurate and spelt correctly. We're even more likely to take interest if the information is relevant to us, products and services that can improve things for us. Only then has the buying cycle began.
Targeted Communication can take on many forms,
- personalised leaflets & brochures aimed at new business
- e-marketing
- customer communications (noting current spending & presenting relevant offers)
- staff training or health & safety handbooks
- annual report, newsletters and investor communications
- variable graphics and content is all possible
It is relevant to every part of your business. It's about being getting your message across, making yourself heard and ultimately achieving the results from it. People want to buy and like buying things, but don't want to be sold to. By giving people the tools to buy, helping them understand what they need you will sell your goods/ideas without selling.
