Targeted Marketing
The Process
First we need to identify what your target audience is, how to best approach them, what results you want to achieve and how you are currently going about it. We'll need to understand what information you have about these people, how we're going to use it and maintain it.
Prepare
- study your database
- prepare your database
- create a theme relevant to your message
- support the message with back-up media
Implement
- merge data (images/content)
- mail sort
- print materials
- pack into envelopes
- post
- note for follow up
Measure
- monitor sales against database
- implement follow procedures
- move to next phase dependent on response
- use results as an aid for the next project
It's not that complicated, the results are always fantastic and you've got the opportunity today to implement a Targeted Communication strategy for your business for a lot less money that it sounds.
